Via Colori 2021- A New Year and a courageous change

Henri Matisse once said, “Creativity takes courage.” This quote has become a staple of the Kentucky Via Colori Street Painting Festival over the last seven years. Today we are embracing that quote in a new way. We are delighted to announce that Via Colori is coming back to the Louisville Waterfront for 2021. We are moving forward with the plan to host the festival on the third weekend of October. Our team is working furiously to make this a reality. We understand that Covid will play a role in our plans, but we are optimistic and hopeful that the festival will occur this year. It will be the only Via Colori Festival in the entire country. Right here in Louisville!
The New Year brings change to the festival. We want to take this opportunity to tell you about the biggest change to effect Via Colori this year. Via Colori has a new charitable beneficiary for 2021. In the fall of 2020, New Beginnings Foundation, unable to navigate festival operations in the changing landscape of the times, made the courageous decision to release the license to Via Colori so that it could continue and grow as an inherent part of the Louisville Festival Culture.
This decision was not taken lightly by the Via Colori team. The festival needs to have a beneficiary to function. We, as a team, knew that it needed a beneficiary that the community could support to really thrive. We have over 150 street painting artists that donate their time to help the festival meet its goal of enriching and supporting the community while raising much need funds for a charitable organization. There are sponsors, vendors, musicians, volunteers, and attendees that dedicate time, energy, and funds to make this event happen every year. We never want to lose sight of that legacy.
We are thrilled to announce that Via Colori® 2021 will now support the efforts of Girl Scouts of Kentuckiana. Investing in girls will change the world. Girl Scouts of Kentuckiana provides leadership opportunities and outcome-based programming to more than 10,000 members, throughout their 64 counties in Kentucky and Southern Indiana. Supporting Via Colori will help to benefit every Girl Scout in the council by providing needed resources, programs, and support. Your participation gives the gift of opportunity – a chance for girls to develop vital skills and to have experiences that encourage them to be courageous and confident.
When girls are given the opportunity, incredible things happen. We have the reach and experience, and with your support, every Kentuckiana girl will have the opportunity to become someone amazing!
In addition to this amazing new beneficiary, we want to let you know that we will still be helping our local communities in profound ways. Hope’s Closet, which benefits foster children, will still be actively involved in the festival. We will still offer our live action Adventure Kart racing. We will still have musicians on two stages, spoken word poets, vendors, a food court, cosplay guests, a TARDIS and of course our street painting. We will still work with local charities, organizations, animal rescues, and community resource programs to bring hope and help to our community in authentic ways.
We hope that you will be as excited about this change as we are. New Beginnings Foundation embraced this change and in an act of kindness, welcomed the new host of the festival by donating the festival materials that we have used for years to Girl Scouts of Kentuckiana. In 2013, the previous charity that held Via Colori’s license did the same for New Beginnings Foundation. This is a beautiful display of the integrity of the Via Colori beneficiaries over the years.
We wanted to let you know that our artist, vendor, sponsor, and volunteer sign-ups are now live on our website!
– so go sign up!
We can’t wait to see you this October. Together with a little courage, a bit of confidence, a touch of character and a lot of heart, we will once again come together and celebrate the mantra of “Art Saves,” one street painting at a time.