2021 Via Colori Press Release -MAJOR CHANGES ANNOUNCED FOR VIA COLORI—GIRL SCOUTS OF KENTUCKIANA ANNOUNCED AS NEW BENEFICIARY

MAJOR CHANGES ANNOUNCED FOR VIA COLORI—GIRL SCOUTS OF KENTUCKIANA ANNOUNCED AS NEW BENEFICIARY

FOR IMMEDIATE RELEASE

Feb. 1, 2021

Louisville, Ky.—Via Colori announced today that Girl Scouts of Kentuckiana has been selected as the event’s new charitable beneficiary in recognition of the nonprofit’s diverse and long-standing engagement of girls across western Kentucky and southern Indiana.

The street painting festival, which has drawn tens of thousands of visitors to the Louisville Waterfront over the years, will be held October 16-17 at the Big Four Bridge Lawn. 2021 marks the 13th year that this event has been held in the Louisville area.

“Louisville’s consistent support of the arts and community is the reason the city still remains the best place to host the festival in Kentucky,” said Event Coordinator Dusty June Siravo.

“The beneficiary change is happening because Girl Scouts of Kentuckiana provides leadership opportunities and outcome-based programming to girls, throughout 64 counties in Kentucky and Southern Indiana. Supporting Via Colori will help to benefit every Girl Scout in the council by providing needed resources, programs and support.” said Siravo.

“We are excited about the Via Colori partnership. Not only will it provide important financial resources to ensure Girl Scouting is accessible for all girls, but it will also give us the opportunity to invite girls and families to join our movement at a fun, family-friendly event,” said Girl Scouts of Kentuckiana CEO Maggie Elder.

Since 2017, Via Colori has been held in Louisville. It was held in Elizabethtown starting in 2013 prior to the move to Louisville. It is now the only Via Colori in the country. This event is free to the public.

During Via Colori, artists paint the sidewalks of the Louisville Waterfront, creating works of art right before the eyes of visitors. In the past three years, Via Colori has expanded to include live music, food vendors, cosplayers, and superheroes, among other attractions.

“To celebrate Via’s 13th year, this move will embrace the love Louisville has for the arts while helping girls across the state,” Siravo said.

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About Girl Scouts of Kentuckiana

Girl Scouts of Kentuckiana is a member of the Girl Scouts USA organization and includes 10,000 girl and adult members in 64 counties in western Kentucky and southern Indiana. Nationally, we are over 2.5 million strong—1.7 million girls and 750,000 adults who believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader) ™ to change the world. Our extraordinary journey began more than 100 years ago with the original G.I.R.L., Juliette Gordon “Daisy” Low. On March 12, 1912, in Savannah, Georgia, she organized the very first Girl Scout troop, and every year since, we’ve honored her vision and legacy, building girls of courage, confidence, and character who make the world a better place. We’re the preeminent leadership development organization for girls. And with programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success. To volunteer, reconnect, donate, or join visit www.gskentuckiana.org.

About Via Colori

Via Colori® is a celebration of art in a way that brings communities together to help a cause. Via Colori has been hosted in Kentucky since 2007. It moved to Louisville in 2017 and found a home at the Big Four Bridge Lawn. Via Colori began in 1994 in Florida. In the ensuing 25 years, more than 50 Via Colori festivals have been held in 14 cities. More than 10,000 artists have created large-scale, chalk pastel works of art. More than 5,000 volunteers have worked the events. More than $8 million dollars have been raised for causes ranging from helping deaf kids hear, to sheltering abuse victims, to preserving historic architecture and others. In the 2008 economic crisis, sponsorships evaporated and many Vias did not survive. The pandemic of 2020 marked the demise of one of the two remaining. In 2020, the surviving (and thriving) Via Colori in Louisville, KY, postponed and adapted. Via Colori Kentucky is the only remaining Via Colori in the country. To learn more visit www.viacolorikentucky.com.

 

CONTACT

Megan Bennett

Girl Scouts of Kentuckiana

Communications Manager

mdunlevy@gskentuckiana.org

 

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