MAJOR CHANGES ANNOUNCED FOR VIA COLORI- LOUISVILLE CHOSEN FOR FESTIVAL!

FOR RELEASE

Feb. 2, 2017

CONTACT

Dusty June Siravo

502-338-3640

Louisville, Ky.—The event coordinator for Via Colori, the street painting festival which has drawn tens of thousands of visitors to downtown Elizabethtown over the years, announced today Louisville has been selected as the event’s new host city in celebration of the city’s diverse artistic integrity.

The announcement comes with notes of other changes, too, specifically the month in which the festival will be held and its duration. The event will be held in October instead of September and will take place over two days instead of one.

Via Colori 2017 is set to be held Oct. 21-22 at Big Four Lawn at Waterfront Park. Hours have not been set.

Event coordinator Dusty June Siravo cited Louisville’s “consistent support of the arts and community” as the reason the city was chosen to host the festival in its tenth year in Kentucky.

“The venue change is happening because there are over 8,000 kids in out-of-home care in Kentucky, and this expansion, with the enthusiastic support of the Louisville Waterfront Development Corporation will allow New Beginnings Foundation to raise not just money but awareness of the need for foster and adoptive parents,” Siravo said.

Via is hosted by New Beginnings Foundation, a registered 501(c)(3). New Beginnings Foundation supports New Beginnings Family Services which provides therapeutic foster care and medically fragile care to children in the custody of the state and displaced from their biological families.

Since 2010, Via Colori has been held in Elizabethtown. Prior to that, the festival was held in Bardstown.

During Via Colori, artists paint the streets, creating works of art right before the eyes of visitors. In the past three years, Via Colori expanded to include live music, food vendors, cosplayers and superheroes, among other attractions.

“To celebrate Via’s 10th year, this move will embrace the love Louisville has for the arts while helping children across the state,” Siravo said.

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